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Advertising Possibilities on Dating Sites and Apps

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We make connecting with local singles , dating and finding love easy and enjoyable. Get the best dating app for singles and find a match based on who you really are and what you love. Find love based on what makes you, well, you – because you deserve it. Gives everyone a chance to write their own love story.

With 43 billion matches to date, Tinder® is the world’s most popular dating app, making it Tinder connects users with causes that matter by offering up to $1MM annually of in-kind advertising for nonprofits. Web address of organization *.

More information can be found in our Cookies Policy and Privacy Policy. While some larger dating sites rely on television or PPC advertising, good old fashioned content marketing remains a great way to attract a clientele. And to learn more on this topic, check out these Econsultancy resources:. OKCupid was one of the first online dating websites to use content to drive its overall strategy.

Essentially, he turned statistics and user data into fascinating articles, generating huge interest from online readers in general — not just those using its main dating service. Since being acquired by Match. It also regularly posts larger features, designed to poke fun at the perils of modern dating . Unlike the aforementioned examples, eHarmony relies on emotive storytelling rather than statistics.

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With a helpful and thoughtful tone of voice, it aims to stem the fears and general stigmas that surround online dating , using advice-based articles to drive registration on the main site. While some have labelled its style of content as patronising, one area where eHarmony undeniably succeeds is in user-generated content. In just two short years, Tinder acquired more than 50m users — a feat that can perhaps be put down to its shrewd use of third-party integration.

By enabling users to sign up with their Facebook login, it cleverly cuts through the frustrations of traditional dating websites, encouraging a younger audience to download and use the app. Unsurprisingly, Tinder is also one of the best examples of how to use social media to engage users. Not only does it integrate social on its app now allowing users to cherry-pick the Instagram photos that they would like to show on their profile it also populates its own social media with interesting, humorous and decidedly tongue-in-cheek content.